Much Lawyer Advertising Is The Same As Advertising For Diets - Experienced and Time Tested Methodologies Are Still The Best Answer - Consumer Beware!
If you watch television or listen to the radio, there will be many advertisements boasting of successful outcomes with the newest fad diet. Many of us have tried these diets and bounced from one to the other only to recognize that you should not believe everything you read or hear. The truth of the matter is that the selection of the proper diet for oneself, like the selection of a lawyer, requires careful research and discipline. As I watch TV, I see many ads from lawyers, many who are even out of state, promising to recover “tons of money" and fight hard. Yet many of these people have never personally handled a case or litigated a case and are mostly engaged in marketing opportunities where the case could possibly be referred to another law firm for a percentage of the fee (known as a referral fee) or given to younger and inexperienced lawyers in their firm.
Choosing a lawyer, unlike choosing a diet, may be one of the most important decisions that a catastrophically injured person or the family or an injured or wrongfully killed person may make in their lifetime. Many victims who are catastrophically injured will sustain immeasurable economic, financial difficulties and loss, costs of medical rehabilitation, as well as emotional loss. Obviously this is where the experience of your lawyer counts. You should be careful in your selection of a lawyer to represent your all important legal interests making sure that he or she is actually in your state, that he or she will actually participate in the investigation or prosecution of your case, and that he or she will be available to answer your questions or concerns 24/7. Don’t be afraid to ask the lawyer how many cases like yours he and his law firm have handled, and inquire into the attorney’s disciplinary history and whether or not he had ever been sanctioned or received discipline. It is also not a bad idea to check independent and valid rating systems. Is your lawyer a Super Lawyer? Has your lawyer been highly ranked by Avvo? Has your lawyer been ranked independently by Martindale Hubbell with the highest possible ratings? Do you feel comfortable with your lawyer and his staff? Is this lawyer someone I can trust? Can you relate, is this someone you feel has the heart, soul, and mental capacity to successfully prosecute your claim? What does your “gut" tell you. Can he or she be trusted? Ask for references. Has your lawyer achieved a preeminent rating or been selected as one of the top attorneys in the state? Unlike a diet which people will quickly give up on or change after not seeing the promised results. When you select a lawyer, it is not so easy to change. Do your homework and research in the beginning before engaging in one of the most important journeys of your lifetime.
